Clickable, annotated core journey.
17 / 32CommercePrototype
17PcPrototype
Working experiment
The Pint Club
SEPTEMBER01 PINT
Create a neighborhood ice-cream club that feels ceremonial, local, and worth belonging to.
MVP
Minimum viable interaction
Explore the monthly pint, choose a membership path, and register interest in a tasting.
Current move
Translate the badge identity into the membership journey.
Prototype and public URL in production
W4
Birthday release plan
TargetOct 6, 2026
First audienceNeighborhood ice-cream enthusiasts
Question to answerDoes the membership proposition earn a real registration of interest?
One consequential action and observable result.
A Helium route first; a standalone domain when earned.
Record the first real response without overstating validation.
R/T
Production route
Figma prototype
RIPEN
- Research
- Ideate
- Prototype
- Evaluate
- Needfinding
Public MVP
TAStE
- Triage
- Analyze
- Sequence
- t — to define
- E — to define
+
How to be involved
Choose your relationship
to the experiment.
Each role begins with a different useful contribution. Select the one that best describes you.
Your first move
Try the primary interaction
Use the MVP with a real situation, then describe what felt useful, unclear, or untrustworthy.
Start a conversation ↗