Clickable, annotated core journey.
18 / 32CommerceDefined
18BxDefined
Working experiment
Buttonbox
YOUR BOX4 PIECES
Explore whether fashion rental can connect personal expression to measurable social impact.
MVP
Minimum viable interaction
Assemble a rental box and see its price, return cycle, and stated impact allocation.
Current move
Narrow the first collection and make the economics legible.
Prototype and public URL in production
W4
Birthday release plan
TargetOct 6, 2026
First audienceStyle-curious Seattle adults
Question to answerCan a member assemble a box while understanding price, return cycle, and impact?
One consequential action and observable result.
A Helium route first; a standalone domain when earned.
Record the first real response without overstating validation.
R/T
Production route
Figma prototype
RIPEN
- Research
- Ideate
- Prototype
- Evaluate
- Needfinding
Public MVP
TAStE
- Triage
- Analyze
- Sequence
- t — to define
- E — to define
+
How to be involved
Choose your relationship
to the experiment.
Each role begins with a different useful contribution. Select the one that best describes you.
Your first move
Try the primary interaction
Use the MVP with a real situation, then describe what felt useful, unclear, or untrustworthy.
Start a conversation ↗