Clickable, annotated core journey.
20 / 32CommerceDefined
20DdDefined
Working experiment
Doggy Daycare Magnolia
TOFFEEGOOD FIT
Make neighborhood dog care feel transparent, safe, and operationally credible.
MVP
Minimum viable interaction
Create a dog profile, check fit and availability, and request a first-day assessment.
Current move
Define the assessment criteria and sample day schedule.
Prototype and public URL in production
W5
Birthday release plan
TargetOct 13, 2026
First audienceMagnolia dog owners
Question to answerDoes the fit assessment create enough trust to request a first-day visit?
One consequential action and observable result.
A Helium route first; a standalone domain when earned.
Record the first real response without overstating validation.
R/T
Production route
Figma prototype
RIPEN
- Research
- Ideate
- Prototype
- Evaluate
- Needfinding
Public MVP
TAStE
- Triage
- Analyze
- Sequence
- t — to define
- E — to define
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How to be involved
Choose your relationship
to the experiment.
Each role begins with a different useful contribution. Select the one that best describes you.
Your first move
Try the primary interaction
Use the MVP with a real situation, then describe what felt useful, unclear, or untrustworthy.
Start a conversation ↗